As social media changes, marketing to your target audience keeps getting trickier. Is it finally time to start focusing on different marketing avenues?
In a word: no. Despite the constant turmoil, social media marketing remains one of the best ways to build your business. The impact of social media goes beyond driving sales; it’s what makes you visible to the world.
Not convinced your company needs a marketing plan for social media? Read on for a list of five essential benefits of social media advertising.
Builds Brand Awareness
Brand awareness is important because consumers prefer buying brands they recognize. With many consumers, brand awareness also leads to brand loyalty. This can provide long-term business marketing benefits.
Fortunately, social media is great for building brand awareness. It gets your brand in front of people even when they aren’t thinking about you. Even something as simple as putting your logo on a cover photo can reap benefits.
Gathers Audience Data
To understand what your target audience wants, you need to know where their interests lie. Social media is perfect for this, as it allows you to see which keywords they’re using to get to your products.
All key social media platforms offer metrics you can use for this purpose. On Facebook, for instance, you can go to Manage Page > Insights. To view specific customer analytics, scroll down and select “People.”
Builds Customer Loyalty
Most marketing tactics rely on building some form of customer loyalty. On social media, you can do that for free! Consumers already interact with brands they like—you just need to keep them engaged.
One common example of building loyalty is offering promo codes on your social media pages. Giving away items like shirts, stickers, and patches can also make a nice impression.
Helps Distribute Content
Having unique and useful content isn’t worth much if nobody knows about it. Well, social media can help you distribute it in no time. And while you post your organic content, you can promote other stuff through it as well.
For best results, post the same content on several platforms at once. The ideal way to do that is through marketing automation. You should also have a social media calendar to plan your content.
Identifies Business Partners
If there’s one thing social media is good for, it’s making connections. This can be a key part of your marketing strategy as well. By making the most of your social media profiles, you can identify potential business partners.
Facebook and LinkedIn are obviously suitable for this purpose, but don’t forget Instagram! This platform is perfect for influencer marketing, which has become one of the most effective methods of advertising.
Make Social Media Work for You!
These days, having a social media marketing plan is all but required to grow a business. It helps you increase traffic, promote content, and put your company in front of as many eyes as possible.
Want to know more about this whole social networking thing? Interested in learning how to set up your social media profiles? Keep reading our digital marketing-related content!